Overall Positioning
Britain.Direct (Web2)
Role: Main consumer + operator-facing portal. A “front door” to discover Britain direct, access AI trip planners, and connect with operators.
Audience:
Travellers: (Core of 3M+ subscribers across the Web-3 AI network.)
UK Inbound Tourism Operators: (Attractions, hotels, transport, events, etc.)
Britain.1 (Web3)
Role: Branding Provision. Core AI Intelligence Hub & Registry.
Audience:
Initially Advanced users, and Operators, but will increasingly become more mainstream, as Web3 adoption grows.
Tech partners who want to plug into tourism AI infrastructure.
GB.1 (Web3)
Role: Onchain identity for operators.
.gb.1 AI Agent subdomains will act as autonomous service agents.
