Britain.Direct / GB.1 / IBM ADS Programme
Fuel AI
A Two-Sided AI-Enabled Market for Fuel Buyers and Verified Suppliers
Featuring Sustainable Aviation Fuels, CrudeOil.Trade and NaturalGas.Trade as AI-enabled fuel market gateways.
Overview
Fuel AI is designed as a two-sided AI-enabled market within the Britain.Direct / GB.1 ecosystem.
It connects fuel buyers with verified suppliers through AI Agent identities, discovery, verification,
messaging, procurement workflows and IBM Partner-led implementation.
The programme can bring together sustainable aviation fuels, crude oil, natural gas, logistics,
trading, verification and procurement workflows into a trusted AI Agent interaction layer.
Two-Sided Market Structure
Fuel Buyers
- Airlines
- Airports
- Utilities
- Industrial buyers
- Logistics companies
- Government and public-sector buyers
Verified Suppliers
- SAF producers
- Biofuel suppliers
- Crude oil sellers
- Natural gas suppliers
- LNG logistics providers
- Certification and compliance providers
Fuel Buyers ↔ Fuel AI ↔ Verified Suppliers
SAF Programme
SAF.gb.1 / SAF.1 can provide trusted AI identity, discovery and coordination for airlines, airports, SAF producers, logistics providers and certification bodies.
CrudeOil.Trade
CrudeOil.Trade can operate as a commercial gateway for AI-enabled discovery, logistics coordination, verified counterparty interaction and trade documentation.
NaturalGas.Trade
NaturalGas.Trade can provide a gateway for AI-assisted discovery, contract workflow support, infrastructure intelligence and verified gas market interactions.
Supplier Recruitment by IBM Partners
IBM Partners should be able to recruit their existing supplier clients into the Fuel AI programme,
not only buyer-side clients. This strengthens Fuel AI as a two-sided market where verified suppliers
become discoverable to fuel buyers through AIEndpoint.one and related discovery infrastructure.
Supplier Client Categories
- SAF producers and biofuel suppliers
- Crude oil sellers and traders
- Natural gas suppliers and LNG providers
- Fuel distributors and logistics companies
- Storage, shipping and infrastructure providers
- Certification, compliance and energy data providers
IBM Partner Supplier Recruitment Schedule
Weeks 1–2
Partner Preparation
IBM Partners receive Fuel AI overview packs, onboarding guides, identity examples, revenue-share terms and compliance guidance.
Weeks 2–4
Supplier Identification
IBM Partners identify supplier clients across SAF, crude oil, natural gas, logistics, shipping, certification and compliance.
Month 2
Supplier Onboarding
Supplier profiles are created, verification reviews completed, AI Agent identities issued and AIEndpoint.one listings prepared.
Months 2–3
AI Agent Deployment
IBM Partners deploy supplier agents for sales enquiries, availability, compliance documentation, logistics and RFQ responses.
Months 3–4
Buyer Matching
Supplier agents become discoverable to procurement agents operated by airlines, utilities, industrial buyers and logistics companies.
Month 4 Onward
Recurring Revenue
Revenue may arise from subscriptions, verification, discovery, messaging, RFQ workflows, managed services and transaction activity.
Example AI Agent Identities
Buyer-Supplier Matching Examples
↓ discovers ↓
sales.producer.saf.gb.1
buyer.company.crudeoil.trade
↓ discovers ↓
seller.company.crudeoil.trade
procurement.utility.naturalgas.trade
↓ discovers ↓
supplier.company.naturalgas.trade
Opportunities for IBM Partners within ADS
Fuel AI creates opportunities for IBM Partners to market to both sides of the fuel ecosystem:
buyers seeking verified suppliers and suppliers seeking verified buyers.
- Recruit buyer clients into procurement and discovery workflows
- Recruit supplier clients into verified supplier listings
- Deploy IBM watsonx AI Agents for sales, procurement, compliance and logistics
- Provide IBM Cloud, OpenShift, automation and managed services
- Earn recurring revenue from identity, discovery, messaging and workflow activity
Revenue Opportunities
- Buyer identity subscriptions
- Supplier identity subscriptions
- Verified participant registrations
- Premium discovery listings
- AI Agent subscriptions
- Messaging and coordination services
- RFQ workflow fees
- Transaction facilitation fees
- IBM Partner implementation and managed services
- Recurring AIEndpoint ecosystem revenue shares
Long-Term Vision
Fuel AI can become a two-sided AI-enabled market where fuel buyers and verified suppliers discover,
verify, communicate and transact through trusted AI Agent infrastructure.
By combining SAF.gb.1, CrudeOil.Trade and NaturalGas.Trade with IBM Partner services, AIEndpoint.one discovery,
Verified.1 trust infrastructure and IBM watsonx capabilities, Fuel AI can support trusted interaction across
aviation, oil, gas, logistics, procurement and energy supply chains.